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About Southeastern Sports, LLC
Southeastern Sports, LLC is one of the leading independently owned and
operated licensed retailers of New Balance shoes and apparel in the Southeastern
United States. We opened our first New Balance concept store over 20 years
ago in Memphis, TN, and today we operate New Balance concept stores located
in Nashville at Green Hills, Franklin at Cool Springs and Memphis in Tennessee
as well as Atlanta, GA at The Forum in Norcross (Gwinnett County) and
our newest location opened in 2004 at North Point in Alpharetta, GA. In
2002, Southeastern Sports, LLC launched the online
New Balance store (http://www.TriCityNewBalance.com)
to offer the great value and innovation of New Balance running and atheletic
shoes directly over the Internet.
We offer a wide range of styles and sizes, accommodating
a variety of shoe widths from 2A to 6E. New Balance shoes are properly
designed to give your feet the proper fit with every purchase. Our retail
and online stores offer New Balance and Dunham shoes at low, competitive
prices every day. Take advantage of our superior line of walking and running
shoes today. For the best athletic shoe on the market, turn to New Balance
shoes.
About New Balance Athletic Shoe, Inc.
New Balance company was founded in 1906 in Belmont, Massachusetts, USA.
In the beginning, the company made special order orthopedic shoes, but
over time New Balance began to receive requests from athletes to make
running shoes fitted to the foot. As news went out nation-wide and world-wide
about the company which produced footwear fitted to every individual foot,
orders began increasing and, after a few decades, sport shoes production
became a basic element of New Balance’s expansion.
In 1976 the company was bought by James "Jim" S. Davis who today
is the sole owner and company president. That moment began a very dynamic
development of a company that just 4 years later introduced shoe style
#320 which became the number 1 in the market and ushered New Balance into
the small group of the best shoes producers in the world. This success
helped New Balance to expand their entire footwear collection, with all
categories concentrating on quality of appearance and comfort and, of
course, on production of all styles in multiple widths and two looks.
A few years later, in answer to a retailer’s suggestion, New Balance
decided to add a more modern and trendy design to its technical achievements
in footwear production. Thus in 1997 the a company achieved fifth place
among the best companies in the world in the athletic shoe category and
since 1999 is in fourth place.
At a the time when other companies felt a deep crisis - New Balance maintained
its dynamic position one of the "hottest" brands in the world.
New Balance became a pioneer in introducing technical achievements in
footwear production. New Balance’s position as the fourth in the
world in terms of producing and selling athletic footwear belies its 1985
position in 17th place. New Balance overcame its competition by using
up-to-date technological achievements to improve quality and comfort.
The points of discrimination that New Balance provided to retailers were
quality, comfort, multiple widths. Products were targeted not just at
youth but also for older consumers looking for comfortable, durable and
aesthetic shoes.
In Poland the fact is that price certainly discrimates among brands. The
price used is also a kind of promotion on our market, because NB in western
markets is a much more expensive shoe than in Poland. A guarantee of good
investment in New Balance is that anyone who buys their shoes once will
gladly return for other styles and will recommends the brand to friends.
The best proof is the fact that New Balance, next to Pepsi and Budweiser
beer, is the brand with the biggest consumer loyalty in the USA. It is
the building consiousness of a good and reliable product without consideration
of fashion successes and failures, that will guarantee long-term success.
A crucial element of New Balance’s strategy is to produce of shoes
not only for the youth athletic shoe consumer but also for the older market
who look for comfortable, durable and aesthetic shoes as well. Alongside
styles with loud colors the customer also finds styles with classic colors
and features.
New Balance takes pride in presenting exceptional products with uncommon
quality. The company pays neither famous athletes nor rock stars for wearing
and promoting their products, because they strongly believe that the product
is a hero and provides the best proof of value.
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